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Consumers, Do They Really Care?
This post of mine was originally posted on the goodpurpose blog. Once again, I realized that a conclusion that I drew one year ago on Corpprate Social Reality still holds true: there are a myriad of...
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It’s not always greener on the other side
Everything is green nowadays. It’s the talk of the town. Newspapers are full of the latest green apocalypse heading our way. Bloggers blog green left, right and center – with fonts and pictures to...
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The Business of Business
Is to make money right? Absolutely yes, but let’s not kid ourselves - there are rules. It’s not as if you can just do what you want to do. The “free market” might sound like a pretty neat idea but...
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Build it (green) and they will buy?
Everything seems to be turning green. And there is nothing wrong with that – companies creating new, innovative products and services that are good for them and good for the environment. But consumers...
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How about some “activist realism” for business?
I wasn’t planning on writing a blog today but this piece in my favorite newspaper, The Guardian (yes, I am the typical lefty reader), made me roll my eyes. The piece is very well intended and generally...
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The Future of Business and Sustainability
Sustainability should be much simpler than what we make it out to be. It’s not very complicated – take actions today that leaves the world in a better or no worse place for future generations. But the...
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Is Sustainability Just A Band-Aid?
Something has been bugging me for a while now. It’s not a new issue but something that has been slapping me on the head daily for the last few months more than it has done in the past. Maybe it is the...
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Imagining the Strange [Un]Sustainable New World of Tomorrow: 4 Mega Trends
I know… I don’t blog enough around here anymore. Okay, I don’t blog around here at all. Watch this (empty) space. I will be back soon and regular. In the meantime, I do blog over at CSRWire more...
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Creating a Sustainable Brand
The changes experienced in sustainability over the last ten years or so have been nothing but phenomenal. More and more companies have embraced the need to act more responsibly and manage their...
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Snake Oil Selling & More
Hi there! A reminder that I now write over on the Huffington Post and Triple Pundit. Here are two new blogs I wrote over there: Snake Oil Selling is about how business have lost its social mission and...
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